Head of Shopper & Customer Marketing (all genders)

1) Shopper & Customer Marketing

• Lead shopper and customer marketing plans across key channels and customers
• Drive channel strategy and differentiated assortments to support profitable growth
• Partner with Sales, Marketing and Product Marketing to ensure strong commercial execution

2) Revenue Growth Management (RGM) & Channel Development

• Use pricing, promotion and assortment analyses to support profitable growth
• Develop customer- and channel-specific promotion and assortment strategies

3) Sell-In Excellence, POS & Retail Execution

• Own and continuously improve Schleich's commercial sell-in toolbox across channels and customers
• Lead the B2B catalogue, order sheets, assortment recommendations and launch toolkits as core sell-in tools
• Equip Sales teams with compelling commercial stories, customer-ready materials and clear growth arguments

Assortment & Planogram Excellence

• Lead planograms, merchandising guidelines and shelf recommendations across key retail channels
• Support differentiated channel assortments through customer-specific shelf layouts and merchandising approaches

Permanent POS (Shelf & Retail Presence)

• Lead permanent shelf solutions, branded fixtures, shop-in-shop concepts and retail presence programs
• Own CAPEX/OPEX budgets and define retail execution standards across channels and markets

Temporary POS (Displays & Activations)

• Lead temporary displays, seasonal activations, promotional placements and secondary display programs
• Manage display investments and evaluate effectiveness to maximize commercial return

Retail Programs, Trade Fairs & Flagship Stores

• Lead flagship store, trade fair and retail activation programs for key partners and commercial showcases
• Coordinate agencies and suppliers for displays, POS materials, retail assets and event execution

4) Team Leadership & Cross-Functional Collaboration

• Lead and develop the Shopper & Customer Marketing team with clear priorities and
  pragmatic execution
• Foster strong collaboration across Sales, Marketing, Product Marketing, Supply Chain
  and Finance

• Degree in Marketing, Business Administration or a related field
• Several years of experience in Shopper, Trade, Customer or Retail Marketing / Sales Activation
• Strong understanding of pricing, promotions, retail execution and in-store activation
• Hands-on experience with planograms, POS development, merchandising concepts and retail programs
• Experience developing sales tools, B2B catalogues and customer-facing activation materials
• Strong project management, communication and stakeholder management skills
• Fluent in German and English